| Sheer Adventure is based in Christchurch, New Zealand. The Directors are Tim Wethey and John Targett, a Kiwi and an Irishman who first met on a local community project in 2004 when The Climbing Company was engaged to construct a climbing wall for a Scout Group. www.climbing.co.nz The combination of Tim's extensive experience in the business of designing and building climbing walls and John's background in the amusement industry was the catalyst for a collaboration that lead them to develop a brand new category of action entertainment that would revolutionise indoor climbing by changing it from a niche sporting activity into an exciting mainstream recreational activity. They established Sheer Adventure in 2005 to turn their ideas into commercial reality. In September 2006 they opened the world's first Clip 'N Climb at The Roxx Climbing Centre which they built and still operate in Christchurch, New Zealand … it was an instant success. In 2010, with four facilities thriving in New Zealand they made their first sale overseas in Ottawa, Canada.
The Clip 'N Climb business model is made possible thanks to auto belays which reduce risk management issues associated with having to teach people how to belay safely. Initially Clip 'N Climb was equipped with Redpoint Descenders … seemingly reliable but with high operational costs.
| In 2007 the company entered into a Joint Venture with Christchurch-based design engineers, Holmes Consulting to develop an auto belay specifically for the climbing industry. The outcome is TRUBLUE, a new generation Auto Belay that employs magnetic eddy current braking technology and is designed for long service and low operating costs. In 2010 with TRUBLUE ready to go to market, Sheer Adventure sold their interest in the product to focus on the expansion of Clip 'N Climb overseas. Visit the Clip 'N Climb website www.clipnclimb.co.nz TRUBLUE Auto Belays is now a subsidiary of Eldorado Climbing Walls, Colarado. One of the most established climbing wall companies in the industry, Eldorado recognized the value that TRUBLUE brings to the marketplace. Visit the Eldorado website www.eldowalls.com |  | | 
